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How Intel Leveraged Gaming Across Several Countries to Drive Engagement and Interest in Gaming Devices During Intel Gamer Days 2024 on Buff

OBJECTIVE:

Every year, Intel Gamer Days offers exclusive discounts and special experiences to excite gamers about Intel-powered devices. For 2024, Intel sought to raise awareness and inspire interest in gaming laptops and PCs equipped with Intel processors.

How do you engage gamers across multiple countries and drive purchase intent for Intel-powered gaming devices?

OUTCOME:

Thousands of participants across multiple regions spent hours playing in the Intel Gamer Days Challenge, resulting in significant engagement and strong brand metrics. With 111,051 matches played and 44,602 total minutes of gameplay, we surpassed its KPI impressions by 17%, highlighting Intel’s ability to connect with gamers in a meaningful way.

111,051

MATCHES PLAYED

44,602

TOTAL MINUTES PLAYED

100%

MOMENTS ADS VIEWABILITY

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How Intel Leveraged Gaming Across Several Countries to Drive Engagement and Interest in Gaming Devices During Intel Gamer Days 2024 on Buff

OBJECTIVE:

APPROACH:

OUTCOME:

111,051

44,602

100%

Ready to Break Into the Gaming Ecosystem?

Let’s Partner Up!

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