How KFC Leveraged Gaming to Promote Their New Chicken Sandwich on Buff
OBJECTIVE:
KFC, a familiar name in gaming partnerships, sought to promote its new chicken sandwich to the highly engaged US gaming audience. In this case, KFC aimed to create deeper engagement offering the players an exciting, in-game experience that directly tied into the KFC brand in a cost-effective way.
APPROACH:
Buff’s gaming platform was leveraged to specifically target League of Legends players in the US.
Phase 1
A broad awareness campaign was launched using display and video ads across Buff’s gaming app during gameplay, ensuring the ads reached gamers while they were fully engaged. Buff’s paid media channels and its Affiliate program network of 4,000+ affiliates further amplified the campaign’s reach.
Phase 2
Buff introduced a custom KFC’s Achievement-Based challenge for League of Legends players, allowing them to complete specific in-game tasks in exchange for in-game rewards, deepening their connection with the KFC brand.
OUTCOME:
The KFC campaign achieved significant success, with thousands of gamers participating in the challenge and spending hundreds of thousands of hours engaged with the content. The campaign led to notable improvements in key brand metrics, demonstrating KFC’s ability to connect with gamers in an impactful way
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