Buff Ads | Paramount Pictures

How Buff’s Genre-Targeting Boosted Paramount Pictures’ Box Office Success

OBJECTIVE:

For the upcoming release of A Quiet Place: Day One, Paramount Pictures sought to connect with Thriller movie fans in a unique and immersive way.

Gamers often overlapping as frequent movie-goers. How could Paramount precisely target gaming audiences most excited about upcoming Thriller films?

OUTCOME:

Millions of Action-Thriller fans engaged with our campaign, surpassing benchmark KPIs, indicating strong user engagement and suggesting that the creatives and audience alignment have been well-received:

100%

MOMENTS ADS VIEWABILITY

<1%

OPT-OUT RATE

7M+

In-Game Events

138%

IMPRESSIONS KPI

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FAQ

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How Buff’s Genre-Targeting Boosted Paramount Pictures’ Box Office Success

OBJECTIVE:

APPROACH:

OUTCOME:

100%

<1%

7M+

138%

Ready to Break Into the Gaming Ecosystem?

Let’s Partner Up!

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Earn For Playing Games

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