How P&G connected with Fortnite gamers to highlight their partnership with the 2024 Olympic Games
OBJECTIVE:
P&G sought to expand its partnership with the International Olympic Committee and increase awareness of the Mr. Clean brand among gamers leading up to the 2024 Paris Olympic Games.
The goal was to create a virtual experience that would resonate with gamers while aligning with the Olympic spirit, ultimately driving positive brand recognition.
OUTCOME:
Nearly 100K gamers opted into the challenge, resulting in over 700K minutes of brand engagement, with spending an average of 24 minutes per player on the custom map.
The custom game provided an enjoyable way for players to engage with the Mr. Clean product, leading to a significant uplift across all key brand metrics measured in the campaign ad effectiveness survey.
The campaign's success in France inspired P&G to partner with Buff again for a similar activation in Germany.
Ready to Break Into the Gaming Ecosystem?
Let’s Partner Up!
Earn For Playing Games
BUFF.GAME isn’t sponsored, endorsed, or administered by Epic Games, Inc.
BUFF.GAME isn’t endorsed by Riot Games and doesn’t reflect the views or opinions of Riot Games or anyone officially involved in producing or managing League of Legends and or Valorant. League of Legends, Valorant and Riot Games are trademarks or registered trademarks of Riot Games, Inc. League of Legends, Valorant © Riot Games, Inc.
© 2025 Buff. All Rights Reserved.
Terms of Use | Privacy Policy
