Buff Ads | Universal Pictures

How Universal Pictures Thrilled Horror Fans with Unexpected Moment-Triggered Ads

OBJECTIVE:

Universal Pictures sought to engage horror movie fans with a contextual teaser that would build excitement and drive viewers to watch Five Nights at Freddy’s. The challenge was to reach horror enthusiasts in a way that felt natural within their gaming experience.

OUTCOME:

Millions of Action/Thriller fans engaged with our campaign, surpassing KPIs and driving positive feedback, along with a significant uplift in key brand metrics, as measured by an effectiveness survey.

100%

MOMENTS ADS VIEWABILITY

<1%

OPT-OUT RATE

141%

IMPRESSIONS KPI

7M+

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How Universal Pictures Thrilled Horror Fans with Unexpected Moment-Triggered Ads

OBJECTIVE:

APPROACH:

OUTCOME:

100%

<1%

141%

7M+

Ready to Break Into the Gaming Ecosystem?

Let’s Partner Up!

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