FAQ
Find out more about Buff’s ads
BUFF is a unique loyalty program designed for gamers, offering enhanced in-game rewards across the industry’s biggest titles. Gamers earn BUFF points simply by playing the games they love, which can then be redeemed for game currency or gaming goods in BUFF’s marketplace. BUFF’s rewards system works across multiple games and devices, providing a seamless gaming experience. With rapid growth fueled by the gamer generation, BUFF is backed by strategic partnerships with major credit card companies and top-tier game publishers. Available for free on Google Play, Apple App Store, desktop PC, and the Overwolf Appstore, BUFF allows gamers to Game for Fun, Earn for Real.
Advertisers and brands can work directly with us on Custom activations and Moments campaigns ads, or programmatically through Deal ID/PMPs. Buff works seamlessly with popular platforms such as TheTradeDesk, Magnite/Rubicon, OpenX, Xandr, Adform, Pubmatic, IndexExchange, and more. This allows for a variety of ad formats and campaign setups that suit your goals.
Ads are displayed within the Buff gaming desktop app, offering gamers valuable services without interrupting their experience. Ads are only displayed during non-intrusive moments, such as game downtimes or when users interact with the app. We ensure ads follow strict guidelines to avoid disrupting gameplay.
Absolutely! You can select specific games and regions (geos) for your campaigns. We offer expert recommendations based on insights into our audience, ensuring your ads reach the most relevant and engaged gamers. This targeted approach helps maximize the impact of your campaign
Our ads are displayed in full-screen mode within the game and the app, ensuring they are 100% in-view. There are no scroll bars, meaning ads always appear above the fold and are immediately visible. Buff ads also work seamlessly even with ad blockers, ensuring consistent visibility.
Our campaigns are designed to be plug-and-play for our partners. You can upload standard IAB assets, or we can help create custom creatives that align perfectly with your goals. Whether you prefer simplicity or customization, we make the process easy for you.
We use Google Ad Manager as our ad server and Aniview as our video player.
For Custom activations and Moments campaigns, we rely on Buff’s internal system, which can incorporate tracking tags for more precise reporting.
Yes, Buff’s inventory is monitored around the clock by leading tools such as Human, MOAT, DoubleVerify, Protected Media, and Pixalate. We also scan traffic using GeoEdge to ensure brand safety and maintain a trustworthy environment for advertisers.
Buff’s primary gamer audience comes from North America, Europe, the Nordics, and LATAM.
Yes, Buff is fully GDPR compliant. We use the IAB Transparency & Consent Framework to manage user consent. Residents of the EEA can exercise their data rights in accordance with applicable data protection laws. For more details, please review our Privacy Policy.
We offer in-depth reporting for all campaign types. Beyond standard IAB reports, we provide insights into geographic data, game-specific metrics, GPU/CPU stats, and more. You can gain a clear view of how your ads are performing across multiple layers of data.
Yes, users have full control over their ad preferences. To learn more, visit our Privacy Policy.
Absolutely. Buff works closely with game publishers and developers to ensure that all ads and activations adhere to the latest ad guidelines. We prioritize compliance and transparency in all our ad campaigns.
Not at all! As gamers ourselves, we know how important it is not to disrupt the experience. Our ads are placed during natural breaks and key moments in gameplay, ensuring players remain focused. Activations are designed to enhance the gaming experience, allowing gamers to opt in or out whenever they choose.
Ready to Break Into the Gaming Ecosystem?
Let’s Partner Up!
Not a brand or agency partner? If you’re an influencer, creator, or affiliate, click here to join our affiliate program
Earn For Playing Games
BUFF.GAME isn’t sponsored, endorsed, or administered by Epic Games, Inc.
BUFF.GAME isn’t endorsed by Riot Games and doesn’t reflect the views or opinions of Riot Games or anyone officially involved in producing or managing League of Legends and or Valorant. League of Legends, Valorant and Riot Games are trademarks or registered trademarks of Riot Games, Inc. League of Legends, Valorant © Riot Games, Inc.
© 2025 Buff. All Rights Reserved.
Terms of Use | Privacy Policy